Talking half as much rubbish
Campaign to reduce the amount of waste we bury and burn
The Government committed as part of the Coalition agreement to work towards a zero waste economy. In June 2011 it published a disappointing new waste policy for England - see our press release and news story.
We've been pushing for a goal to halve household 'black bag' waste by 2020, with a similar ambition for business waste.
This is equivalent to recycling 70% of our waste at current rates of waste generation, but waste prevention and reuse can also help us meet this goal.
This will reduce climate change emissions and pressure on the natural environment, and also mean less residual waste treatment plants are required.
We've been building a big coalition of supportive groups, organisations and businesses that support this goal.
Local groups demonstrated public support for recycling, reuse and waste prevention to the Government.
We sent all MPs this collage of the press coverage from the Day of Action on 19 March 2011.
Photos of group stunts can be seen on our Flickr page.
Find out more about this campaign